Thirty Seconds Of Education
Posted by Rebecca Teti in News on Wednesday, December 10, 2008 3:34 PM
We Americans spend an average 4 years of our lives watching television commercials.
An outfit known as Virtue Media has decided to take advantage of that fact to conduct a little pro-life education.
The company boasts they’ve already had dramatic effect in four regions of the country where their simple ads have been running.
For example, in metropolitan Atlanta, abortion rates have declined 10% since Virtue Media ads about crisis pregnancy help began airing in 2005. In just one month the ads provoked more than 2600 calls for help from women in crisis pregnancies.
Abortion rates have dropped 20% in Arizona since the Diocese of Phoenix started co-sponsoring the ads in 2005.
In Charlotte, North Carolina, abortions are down 15%.
I don’t know if all of that success can be attributed to advertising, but it’s certainly suggestive. Especially since, as Virtue Media points out, other regions of North Carolina and Atlanta—where the ads didn’t run—experienced slight increases in abortion rates. Certainly such ads give life to the observation that these days the ads are often better than the actual programming!
Watch a short video to learn more about the project here. The list of people (including many faithful Catholics) endorsing the project is impressive. Here’s a page with links to the wide variety of ads. I love this one: “Window.”
Check them out and tell us your favorites.
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